Branding Design
I create brand identities that are thoughtful, memorable, and tailored to each client’s vision. From research and concept development to logos, color palettes, I guide the full branding process to bring ideas to life across every touchpoint.
Sweet Angle
When creating the brand identity for Sweet Angle, an Italian bakery and coffee shop, I wanted the logo to feel as joyful and inviting as the pastries themselves. I began by researching bakery and café brands, then built a moodboard filled with soft pastels, rounded typography, and playful shapes to capture that warm, lighthearted energy. From there, I sketched black-and-white concepts to focus on clean structure and balance before experimenting with colors inspired by fresh baked goods and Italian zest. The final design came to life through mockups on packaging, proving the logo could be both versatile and memorable in every real-world setting.
Jennifer's Heaven Florist
Jennifer’s Heaven Florist wanted a brand identity that felt elegant, simple, and memorable. I started by clarifying the brand’s personality, refined yet approachable, and translated that into a visual direction of soft shapes, clean typography, and a subtle color palette. From there, I designed business cards as the first branded touchpoint, ensuring they captured the florist’s vision while setting the tone for future materials. As the designer, I guided the full branding process from concept development to final deliverables, creating an identity that reflects the beauty and sophistication of the brand.
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Mermaid
Baby Care
This baby care line needed a brand identity that felt playful, fresh, and distinctive in a crowded market. I began by defining the brand’s personality, fun, caring, and modern, and shaped that through a logo and color palette that conveyed both innocence and originality. With those elements in hand, I applied mockups across packaging and promotional materials, bringing the brand’s mood to life in realistic scenarios.
As the designer, I drove the full branding process, logo, palette, and visual applications, so the product line stands out with joy, clarity, and consistency.
West light jewelry
West Light Jewelry wanted a brand identity that embodied uniqueness and elegance. I developed a logo, visual style, and comprehensive brand guidelines, then applied them across packaging, website design, and marketing materials. As the designer, I led the entire branding process from initial concept to final deliverables, creating a cohesive and distinctive identity that reflects the uniqness of West Light Jewelry.